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Branding Illness: Mikkel Borch-Jacobsen

Submitted by Arts & Sciences Web Team on April 18, 2012 - 12:00am

Thursday, April 26, 2012
Communications 120

Mikkel Borch-Jacobsen introduces Branding Illness, a documentary film he made with Anne Georget. Branding Illness explores the various strategies used by pharmaceutical companies to turn us all into patients and drug consumers. Whereas in the past the pharmaceutical industry was creating new drugs to cure diseases, the film explores how it now promotes new diseases to better sell drugs.

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